Hello SOTGC community,
When you think about social media, think about the IoT (Internet of Things) as everything as we know it has changed. Back when Facebook, Twitter, YouTube, and MySpace began many of us used it to create a place for personal touches with friends and family and to just play around with creativity. Now all you have to do is search your name in Google to see which channels you have, if they are current or outdated, and if you had your personal brand in mind when you created them. Now with the IoT everything ties together one way or another, and the last thing you want is your personal brand being represented unprofessionally due to old and outdated content.
Here are four steps to build your personal social media brand.
- Choose up to three areas of expertise
What is it that sets you apart from others?
When thinking about what sets you apart from others think about the blue ocean strategy You can jump in with everyone else or you can jump right!
Finding this unique niche (or two or three unique niches) will assist you in setting up and targeting the rest of the steps below for crafting your personal brand stratagem.
Prior to establishing or developing your expertise, you have to choose what it is you want to be known for.
The universe of personal branding is engulfed with competing entrepreneurs, so it isn’t sufficient to just choose a common field like “human resources” or “marketing.” Instead, develop yourself in a specific niche. With a niche emphasis, you’ll have more chances to prove you know what you’re talking about. Though your potential audience might be to some extent smaller, it will also be more relevant.
If content is the petrol for your personal brand, then social media is the machine.
There are several different tactics to determine your expertise. Checking with yourself and asking questions, as well as performing personal research on your favorite topics are a couple of ways to start.
Some questions to consider:
- What is the “one thing” that everyone says you are a total guru at doing?
- What are your interests and passions?
- What do you often read about online?
- Six months or a year from now, will you still be interested in these items?
At the end of this exercise, select up to three areas of know-how to focus on.
For the investigation aspect, you can search for which conversations and topics are trendy around your selected area or areas, as well as detecting which people currently share about those same topics.
Here are a few great tools for this.
On any social channel, you can execute a keyword search for the niches you’re considering. On Twitter you can search for the hashtag or keyword and filter with a number of Advanced Search options like location, language, and sentiment.
In RiteTag’s hashtag search, type your keyword into their search, and see how the hashtag ranks on social media. This will give you a good understanding of the volume of conversation going on around the topic searched.
On BuzzSumo, you enter your keyword and see which videos, articles, and stories are the most popular in your niche. You can view a list of leading people by clicking on the Influencers tab at the top of the page.
- Keep the same imagery, name, pic, and profile across your social profiles
Make sure all your social media profiles look consistent
Keeping consistent profiles helps others find you easily, and it helps build a picture of you with others when it comes to your personal brand. The fewer variations you have, the easier it is to be memorable.
- Post every day to your social profiles
Making yourself easier to find is the very first step toward a great brand. Next step would be sharing your expertise and enthusiasm with others.
Taking an active part on your social media channels is key to gaining followers and influence. A number of research studies over the years on Twitter followers showed that one of the most substantial factors in growth is posting regularly.
These studies found that those who tweet more about relevant content have the most followers.
- A Twitter user who has sent up to 1,000 tweets has a typical follower base of 51 to 100
- A Twitter user who has tweeted greater than 10,000 tweets has a follower base on average of 1,000 to 5,000 people
- For 100,000 to 1 million followers, it’s estimated that you would need more than 15,000 tweets.
It’ll be best to use these tips as starting points for finding your own best frequency. You want to make sure you use a variety of content when posting, posting too much about yourself or products you offer can put people off, which pushes towards unfollowing verses follow.
- Facebook – 2 times per day
- Twitter – 5 times per day
- LinkedIn – 1 time per day
- Google+ – 2 times per day
- Pinterest – 5 times per day
- Instagram – 1.5 times per day
Choose a staple type of update to share: link, image, upcoming webinar, quote, status update, or a re-share.
There are many other great ideas out there, too, about how to share to social media. And if you don’t have the time to continually post you can set up some pre-posts. To help out, companies like Sprout Social, Buffer and even Facebook have a place you can set up some auto posts.
- Join a group, community, or chat to reach out to others
Sharing regularly to social media will help attract others to you and your brand. You should also take an active approach to social media engagement by being involved with your community. Reach out to your target market via LinkedIn, Google+, and Facebook by joining groups and posting content that is relevant to their needs.
- Follow up with new connections promptly.
- Connect people in your network with each other.
- Surround yourself with top-notch influencers.
- Study the network of successful thought leaders in your niche and shadow their lead.
- Find mentors. Follow their examples.
- Ask a lot of questions and listen to the answers.
- Express to people you’re excited to hear their stories. They’ll love to share them.
- Make yourself available to peers and organizations.
One of the most overlooked facets of social media and social business is the influence of the personal brand. Unfortunately, many business leaders mistakenly assume that personal branding is only for the “famous” or to become some type of social marketing or online “extraordinaire.” This couldn’t be further from the truth.
Establishing a personal brand is something anyone can do. Here is a recap on where to start:
- Find and define up to three areas of focus on.
- Build a consistent identity on all your profiles.
- Share one to two times per day on your social channels and 3 to 5 times per day on Twitter.
- Engage with others by joining groups, chats, and communities.
- Track your mentions, likes, and new followers and reply within 24 hours.
For assistance in building your personal brand, contact Blue Ocean Principles for a free consultation. Blue Ocean Principles is a full stack marketing agency out of San Diego, California.