Hello SOTGC community,
Spending most of my time in the tech world for the past years, I’ve seen the rise of the WIT (Women In Tech) movement, and it’s said to have a real break through in 2016. I think that this especially will be seen within women leadership and women startups. The digitization of society and working life is laying the groundwork for women to take a big step forward in leadership positions and as business owners. Why? Because the new leadership role and business life that’s emerging in the digitized era is made for using women superpowers.
Some major women superpowers are:
- Great skills of communications
- Great relationship builders and facilitators
These superpowers are also skills needed in the new coaching role as a leader and business owner. In addition, these women are also are well educated.
The new business life is said to be a social business life that’s built on relationships, where networking is crucial. It’s a sharing economy that’s emerging, and it’s built on collaboration and cooperation. See the pattern and see how women’s skills are highly valued and crucial in this new era?
Digitization of the working life also means that you may work wherever you are, more or less, as long as you have a device and access to Internet. This makes it possible to work from home, for example, which makes it easier to continue to work and have a career when having children. The use of various social media tools, such as Skype, Google Hangout and Slack, adds to increase this opportunity. And more tools are on the way.
Online businesses are also growing rapidly, integrating the digital and analogue world. Did you know that about 60% of online shopping is done by women? With that number I find it interesting that so few women are on the board of online businesses and web developing agencies. This caught my attention when I started to get questions from businesses within those areas asking if I knew women that could join their businesses.
At the latest meet-up for WITISweden we discussed why women enter tech, what happens career wise, and why they leave (summary). I learned that at tech companies, often women programmers are asked to be project managers when making a career. Why? The reason they said was because they’re good leaders since they have great communication skills and excellent relationship-building skills. These skills show up both within the company and also, maybe even more importantly, with customers.
A startup investor that I know in southern Sweden told me that they don’t invest in a startup unless they have a woman on their team. Why? Because they’ve learned from experience that startups with a woman on the team are far more likely to survive and succeed. And diversity in every means is the best for a business.
I was pleasantly surprised and encouraged when I recently read Gloria Feldts excellent write-up in Fastcompany on “ Four signs that we’re near a turning point for women in leadership.”. Gloria Feldt is a co-founder and president of the nonprofit organization www.TaketTheLeadWomen.com as well as an inspiring leadership speaker and author.
As I see it, we have the responsibility to lead and pave the way for generations of women to come and create the 50/50 ratio. That’s actually how the ratio of women to men is in most societies, so why should it not be the same in leadership and in businesses?
So, go out there and claim your leadership role, start your own business and use all your superpowers, both as a woman and as the person you are!
Best as always,