Hello SOTGC community,
We live in a world where everything is consistently reliant on modern technology, and many established businesses have already begun to see the importance of using technology to build their brands. Several female entrepreneurs have also made the most of technology to launch their own projects and products. Here are three of the most inspiring:
1. Sharon Standifird and “Ignore No More”
Sharon Standifird experienced what many parents experience as soon as their kids start leaving the nest: ignored messages and phone calls that go straight to voicemail. Inspired by the impact that mobile technology has had on our lives, she sought out to create a solution to the problem, creating a mobile app that would encourage her kids to return her calls … for fear of their access to their phones being blocked. The app, called Ignore No More, lets parents remotely lock their kids’ phones until they call their parents back – useful for rebellious teens who stay out past their curfew. According to Forbes, some have hailed the idea as genius, while others have said that it’s too controlling a measure. Regardless, it’s an ingenious use of mobile technology, and it’s seen Sharon’s efforts rewarded with thousands of app downloads and features in some of the world’s greatest tech sites.
2. Jenn Cataui and Babesta
With a degree in law and experience in writing for fashion magazines, Jenn Cataui considers her shift into the world of childrenswear to be an “atypical trajectory.” As she says in an interview with Tootsa MacGinty, her shift from practicing law to full-time journalism and then to childrenswear happened after 9/11, when she had moved to New York from Paris and began reevaluating her career choices. “I met some really inspirational entrepreneurs, which definitely made a lasting impact. My last mag was an edgy fashion mag and, when I was pregnant, I started looking into edgy fashion for kids. It was the beginning of a movement of niching up the kids’ industry, and I found that really compelling,” she said. Her brand began as an online website in 2004, and it has since grown into three boutiques in Tribeca and Brookfield Place. She continues to use online marketing, in line with her success as an online brand.
3. Angela Nixon and “The Adventures of Moxie Girl”
Like many parents, Angela Nixon found herself troubled by how her 7-year-old daughter, Natalie McGriff, hated how she looked and hated reading. As Natalie told ABC News, “I didn’t like it because I wanted it straight, and I saw everybody with straight hair. And reading was boring to me.” Rather than try to find books that would help her daughter learn to love reading and learn to love herself, she worked with her daughter to create a superhero that would do the job for them. Thus, Moxie Girl was born, and her adventures began to come to life. They took their project to crowdfunding site One Spark, and after gaining significant traction, Angela and Natalie were invited to a crowdfunding festival where they won $15,000 in prize money to help produce their book.
These three moms have found a way to make the most of technology currently available to them, and with the help of e-commerce, social networking, and mobile applications, they’ve built great solutions to problems many moms have, and built great businesses for themselves in the process.