Hello SOTGC community,
Some of you work in the same field as me, social media, and I’m sure you have realized that some social networks have their eyes on kids and students as the next market niche to conquer.
If you wonder why they are so precious, you will have to go on reading to solve the puzzle.
A clue: look to Google and LinkedIn.
Google love kids
Yes, the statement above sounds a bit strange but it is a fact. On Feb. 23, Google launched “YouTube Kids” through its official blog. You will find the article announcing the launch with fanfare here.
LinkedIn love students
Why are these two social networks betting on tykes?
It’s so simple.
Kids and students are the next natural niche because they will be buyers and users in the near future.
Remember, too, that they are digital natives, and this is a plus. They are completely used to being “social,” therefore, social networks are interested in becoming top of mind to these new generations of potential buyers. And the best way to become top of mind is by catching the attention and interest of this audience.
In a nutshell, this is an investment for the future.
How can social networks become human and close to these new users?
Simple again, by offering quality and useful content and functions to engage them, by helping them to solve problems, and by gaining reliability from parents.
The “parent factor” is basic to solving the equation with kids. H2H language must be used and credibility must be gained.
Through YouTube Kids, Google lets viewers explore a vast selection on videos about interesting topics. Tons of suitable content classified by easy searches is included, as well as a wide variety of topics to help kids find answers and gain knowledge.
When kids grow up, they will remember that they once learned something about an interesting theme thanks to a YouTube video on YouTube Kids.
Some questions to share with you …
Do you think there will be as many videos as needed to answer all the questions?
Could YouTube Kids be a threat to traditional learning platforms?
Time to focus on LinkedIn’s strategy
LinkedIn’s strategy is even more ambitious and is a major investment for them. The queen of the professional social networks has a mature audience. I mean, the company’s chiefs realize that the number of new users has a limit, and this limit is about to be reached soon. That is why they need to find more users to engage the network, and they found them among students and businesses.
Let’s focus on students. Nowadays, LinkedIn has two sources of people engaging them. First, they still get a continuous trickle of mature users, and second, they hope to gain the vast population of students in the future.
In my opinion, this has been a masterstroke. What do you think of it?
Would you encourage your kids to join LinkedIn as the best way to start their first job?
Do you think that LinkedIn could help university students stand out from the rest of their peers to gain visibility?
If you liked this post, please share it on your social networks. Thanks in advance.