Hello SOTGC community,
When dreaming up Real Natural Beauty, founder Denise Zeigler wanted to create something that was missing in the beauty and skincare world: a natural beauty line that represents multicultural women and their different skin types, tones, and beauty concerns.
Zeigler said, “I started this company because I felt there was a void in the marketplace, nothing represented my friends and family, and I really want to build the sisterhood and community. It’s more than skincare and cosmetics; it’s building up the self-esteem.”
Of her top sellers, she says the concealer trios and lip glosses are the most popular. Zeigler is able to customize her products to change through the seasons. As any beauty lover knows, the skin tone of a time spent in the sun all summer is different than in the fall and winter. Makeup has to change with the seasons, too.
Through her online store, networking events, and vendor expos, she’s been able to spread the word about Real Natural Beauty and how women can benefit from the makeup to find a match for their skin, rather than forcing women to match their skin to current available shades in the marketplace.
Shortly after the new year, Real Natural Beauty will have it’s grand opening, following its soft launch last August. Zeigler is unveiling all-new packaging with complete release of the full makeup and skincare line. She believes in the best quality and has everything locally sourced in San Diego.
Stay tuned for details of the official launch of Real Natural Beauty on February 21, 2015. Event to be held in San Diego.
When asked what advice she has for other entrepreneurs, she said, “Understand why because the why is going to drive you every single day. Put in the work; it’s not going to come overnight and have a support system. Those are the key points…oh, and research!”
What began as answering a problem that she was facing with always having to mix colors, and finding nothing that works for the skin tone, turned into a real life plan, business, and platform for women in beauty.
Follow Real Natural Beauty on Twitter at: @RealNBeauty and Facebook: https://www.facebook.com/TheRealNaturalBeauty.