Hello SOTGC community,
Have you ever felt like there just aren’t enough hours in a single day to accomplish everything? Now, add to your laundry list of things to do: posting meaningful and jaw dropping tweets, inspirational pictures and or quotes on Instagram, Facebook and Pinterest to name a few.
The internet has made life easier in some respects. You can easily find the nearest Target or mall while on vacation. There are fewer people getting lost on their travels around the world due to the ingenious invention of the GPS. You can even track the status of your flight into LAX or check to see if your best friend’s plane has arrived. Whatever the case, we all admit and appreciate how easy it is now to find information. Anything goes…CNN, YouTube, Google, Pandora and Vine, you name it, and it’s there.
However, the backlash for this new found freedom of information has also caused us to short circuit. With so much information coming in all day, on email, via text, Twitter notifications and Facebook status tags…it can become overwhelming. Which forces us to feel the pressure to produce, we want to be a part of the action, we want to participate in the dynamic dialogue trending…or do we?
I have come to realize that a weekly disconnect from social media does the body good. I disconnect on the weekends, as it’s when I’m taking care of me or like Steven Covey would say “sharpening the saw.” Another ideal time to disconnect would be on vacation. These are times when we’ve cleared the calendars, to do whatever we want with family and friends. It’s this time where we can put down the pens or rest those tired texting fingers and just enjoy the scenery. Having brunch with loved ones at your favorite spot on Saturdays, taking a walk along the water and watching the sunset are all great ways to reenergize, refuel and rejuvenate yourself for an even more productive week filled with fresh and timely posts, tweets, replies and blog entries.
We have to understand where our inspiration comes from, how often and the best ways to harness the information to share with our audiences. As it’s impossible for anyone to be creative, 24 hours a day, 7 days a week. I remember a time when I felt like I had to have something profound to share every minute of every day. However, I now know when we’re in tune with how our creative process works it takes the pressure off of feeling like we have to produce as much as the next person.
This formula will allow you to better connect with your audience not just communicate with them. They are following you as they see value in what you have to offer. So, minimizing your impact just to say you’ve shared 20 posts in a day isn’t the best use of your time and the social media platform. It’s an unfortunate tragedy when we have a dedicated audience and we get it wrong because we feel pressured to produce.
There’s more impact in sharing nine posts that captures the essence of your brand and answers critical questions for your audience. Disconnecting for a day, a weekend or during vacation can assist you with sharing information, tips and tools that are relatable, relevant and rejuvenating. Disconnecting will allow you to come back onto the scene with a fresh pair of eyes, a clearer outlook and polished perspective.
Here are a few strategies for disconnecting from social media with intention:
- Be consistent with when you disconnect, for example weekends, vacations, etc.
- Inform your audience, this way they won’t think you’ve dropped off the face of the earth
- Don’t abuse or take advantage of your disconnection time
- Be prepared to answer all emails/inquires in a timely manner once you return from your disconnect
I invite you to select a consistent time to disconnect at least twice a month from social media and share how impactful the time away has been and if you’re followership and impact has increased.