Hello SOTGC community,
How many times have you fantasized about being your own boss? It usually goes a little something like this ….
If I had my own business, I could do what I want.
Work when I want.
Do things the way I want.
That’s right. Do it MY way.
I’d never have to work for anyone ever again!
There’s no right or wrong when it comes to deciding whether to work for yourself or someone else. That’s up to you.
But here’s the truth….
Even when you’re in business for yourself, you’re always working for someone else.
When you work for a company, you report to a supervisor/manager (okay, adjust the title so it fits for you, but you get the idea). That person evaluates your performance and does your annual review.
But when you run your own business, you report to each and every one of your customers. They evaluate you with each interaction and do your review when (and as often) as they see fit.
It’s important to treat your customers like their business matters – because it does.
It impacts your ability to stay in business, expand your business, increase your profitability, and maintain a positive reputation in the marketplace.
Think of a business that values you as a customer. What kinds of things do they do to make you feel as if your business is important to them?
Do they greet you by name when you walk in the door?
Do they contact you just to check in and let you know, “Hey, we value your business!”?
Do you get access to offers, promotions, or products before they hit the market?
Whatever it is, think about how it makes you feel to do business with them. It feels pretty good, right? Customers who feel valued are your extended marketing and sales team. Treat them like they matter because one thing’s for certain: They’re the boss!
What one thing can you implement to improve how you do business with your customers? It doesn’t matter if you work on your own or for a major corporation, everyone has a customer. Give it a go and share your results in the comments section below.