Hello SOTGC community,
Advertising is full of fire drills and photo shoots, tight deadlines and fancy clients. It’s exhilarating and exhausting, with very few moments to stop and breathe. The day I was asked to be the Advertising Director of Nintendo, I knew it was only going to get more intense.
I was thrilled with the opportunity, and terrified at what I was getting myself into. Instead of feeling confident, I was intimidated. I needed some advice.
The very next day I was shipped down to L.A. for the largest gaming conference in the world, E3. As luck would have it, I found myself eating popcorn shrimp and drinking cranberry juice with the most well-respected and loved managing partner at our agency – Derek Robson. He shared with me the most important piece of advice I had ever received.
“Don’t run,” he said.
That was it … that was all he gave me.
To be honest, at the time I remember flying back to San Francisco, thinking … really, that was it?
Turns out – it was all I needed.
When things went sideways (and they usually do in advertising), I made it my goal to be the calming voice in the room that people could always turn to for a composed, problem-solving perspective. And, I began to notice that when I was calm, it helped calm everyone else down too.
However – what I failed to realize at the time was that this lesson was much bigger than learning to be calm on conference calls.
It was about choosing to live with intention, instead of reacting to all the things that happen around us.
If we are in a constant state of reaction, then how can we drive and direct our life to be heading towards the dream? How can we be making each moment significant and impactful?
I believe we can start by living a more intentional life.
Melissa Daimler, head of Organization Effectiveness & Learning @ Twitter, said it best when she said: Don’t add, integrate.
For someone who lives and breathes in the ever evolving tech world, she sets a great example of how to create space in very simple moments of her life without adding more to her to-do list.
Here is one way to start:
1. Choose your moment.
Pick something you do multiple times a day, where you can check in with yourself. My moment (which I learned from Melissa) is when I wash my hands in the bathroom. Yes, I know it sounds odd at first – but it’s a simple moment that happens multiple times a day, and only takes a few seconds.
That moment becomes my time to breathe, go deeper, and ask myself, how am I doing today? Am I being conscious and mindful?
3. Do it Daily.
Now I do this multiple times a day, and it’s become one of my favorite daily habits.
Imagine the things we could do if every moment we lived was intentional.
Tell me what your moment will be, and share this article so you can help others find theirs.