Hello SOTGC community,
As of three months ago, Instagram reported 200 million users and that number is quickly growing. If you’ve conquered Facebook and Twitter for business and wonder if you should add Instagram to your social media strategy, the answer is yes.
There is power behind the social sharing of photos, now referred to as visual marketing, and if you can make this relevant to your brand, then you should use this free app to your advantage.
Here’s how to get started:
Put a face to a name: Instagram allows your brand come alive by putting a business face to your business name. Ask yourself, what do you want your brand to represent? What images do you want to be associated with your company? In addition to posting pictures of your company’s products and team members, expand your brand by posting photos of how you want your company to be visually known.
Use your hashtags wisely: Hashtags really didn’t take off on Facebook and there are only so many characters you can use on Twitter. With Instagram, you can be strategic with how you use your hashtags to benefit your business. Keep in mind that there is such a thing as too many hashtags, but research keywords associated with your photo that will be searched.
Optimize your Instagram profile: Just like any other social profile you have, make sure to fill out your profile with an image, short description of your brand, your website URL and any other pertinent information relevant to your brand. Also, use your brand name’s handle consistently throughout all your social media channels, including Instagram.
Social media is constantly changing and the concentration on content has become more important than ever. Setting up an Instragram profile is easy and engagement online can be fun. Let everyone see what your brand is about!
Who’s ready to revamp their social media strategy? Email firstname.lastname@example.org today for a social media consultation complete with tips for best practices + an initial social media setup of three business pages (Facebook, Twitter, Google+) all for a one-time fee of $95!