Hello SOTGC community,
I read a blog recently titled, “Do you still have a ‘Stay the Course’ Board of Directors?” and it got me thinking of the boards I reported to and worked with during my career. I have to admit you can still find board members with the “stay the course” attitude – “we did ‘it’ the same way for 30 years, why change now?”
If you are looking to create a sustainable organization, then change is necessary. Public organizations are a business and no longer run by the moms and dads of yesteryear. Accountability is more demanding than ever. Healthcare is facing more change and turmoil than any other public organization. Honestly, I never gave it much thought until reading this post.
If you look around your community, I bet you will find a new regional hospital system. Regionalism is happening around the country. Today hospitals are not generalists; they are becoming specialists. Declaring a specialty is an investment in business growth and sustainability. My hometown general hospital saw the need to compete and chose to become part of regional hospital system that included three hospitals specializing in treatments from heart disease, cancer, and maternity wards. Also in the community is the Veterans Hospital. These hospitals created a need for a new Commonwealth Medical College, which is said to be flooded with student applications.
The term “stay the course” is no longer acceptable in private or public organizations. To be competitive you need to be specialists. Funders are supporting organizations with a strong focus on a specific program or service. Be different!
Ready to jump outside the mold and become a specialist? If so please comment below with your ideas…the more thoughts around this topic the better the conversation.
With more than 25 years of nonprofit management experience, Connie Pheiff has raised approximately $200 million for national social service organizations and business associations. Prior to leading her own company in September 2006, Ms. Pheiff held positions as the Chief Executive Officer for United Way, Girl Scouts of Penn’s Woods Council, Director of a local and United States Chamber of Commerce where she led fundraising enterprises. She holds a Master of Public Administration and Organizational Innovation with a minor in Speech Communication. Ms. Pheiff teaches online courses on sponsorships, philanthropy, and Corporate Social Responsibility.
Growth Strategist. (2014). Do you still have a “stay the course” Board of Directors?” Retrieved from http://ambler.com/do-you-still-have-a-stay-the-course-board-of-directors/