Hello SOTGC community,
Today I have the absolute pleasure of introducing the newest SOTGC contributor, Ms. Lara Wyss. I was introduced to Lara by an amazing new friend and after a conversation regarding the book she is working on, her views on the role of the PR/branding expert, I knew I needed her wisdom shared with the SOTGC audience. Though her background is with helping global companies strategically brand and position themselves in the market, I asked her to write about career branding for you. I believe that one of THE most important business traits to be aware of is identifying your authentic personal brand, and figuring out how to use that to move forward with your career.
Lara calls herself a PR gal interested in personal branding and storytelling. She has spent many years honing her craft at companies like eBay Inc., Starbucks and Unilever, as well as Global PR agencies. She started her career in New York City working for the Cohn & Wolfe public relations agency with Hasbro and Colgate as her first clients. Her personal mission is help the PR industry evolve in a rapidly changing media landscape and a truly global world. Additionally, she enjoys mentoring women in the field and helping them with career development by approaching it from a brand management perspective.
Lara and her family currently live in Silicon Valley but she has also called Seattle, New York, and Columbus, Oh home. In addition to PR, Lara is a self-proclaimed news junkie and foodie. In her spare time, she enjoys reading, yoga, Pilates, cooking, and of course, spending time with her family.