Hello SOTGC community this is the first product that I’m excited to launch in my new category “Monthly Must Haves.”
Naked Sports Gear: Launched May 5, 2012 (When I spoke with Reilly and Katie Sue they said: “we wanted to always have a holiday to celebrate the launch.” I said: “Amazing sports gear that won’t leave tan lines and tequila? Sign me up!”
Naked Sports Gear created a micro-mesh, moisture-wicking fabric that allows you to absorb safe color through the clothing. The company’s first product, the Naked Sports Bra, SPF 7, was created when founder Reilly Starr, a former college volleyball champ, saw that a lot of athletes came up with unique methods to stop tan lines. “They wear string bikinis and tie them every which way, day one tied this way, day two this way.” Reilly decided there had to be a better way.
Reilly Starr: Co-Founder and CEO
About the fabulous “jockette:” Reilly Starr is an all around jock, serial entrepreneur and social media addict. She presently plays on volleyball teams in the New Jersey Spike League, New York Urban Professionals League and Garden Empire Volleyball Association, and has previously played for Big City Volleyball and New York Lawyers League.
Mantra: “I’m all about empowering women on and off the court.”
Katie Sue Nicklos: Co-Founder and CCO
How Burlesque meets Jocettek: Katie Sue Nicklos, a freelance designer (ktsudesigns.com), is currently the business manager of Timberlake Studios, a costume studio in New York City that specializes in stretch dance and active wear. Most recently, her design and technical work can be seen on the Northeast burlesque circuit.
Mantra: Let’s go boobies!!!
For more on the conceptualization and birth of this great partnership, check out this video that AHAlife shot and produced.