Hello SOTGC community,
Here is our interview with the amazing ladies of Vixen Vodka. Last week I sat down with LeeAnn Maxwell (CEO), Jenny Policky (Director of Sales), and Carrie King (Director of Marketing) to talk about their brand, their message, and to hear a little of what they call “The Vixen Gospel.
What I learned is that at ANY given moment, any number of ladies will come up with an idea for an “un met need” in the marketplace. Whether it’s at a Pilates session with a friend, devouring gluten free pizza and wine after a 6 mile hike (this is how SOTGC was conceptualized), or on a girls trip over several dirty martinis at the pool. Women are creative, they are innovative, and they are DRIVEN once they set a course and a goal for themselves.
I hope you enjoy this interview as much as I am enjoying getting to know these amazing ladies. And when SOTGC has its’ launch party, I hope to feature Vixen Vod-tinis as the “drink of the night.”
– To make your dream come true, you might have to take a chance and a leap of faith. But as long as you have the support of your friends, you’ll make it through.
– In this day and age marketing carries a brand, not the product or the service, but the message behind it.
– We ALL have it in us to be survivors, to be warrior in stilettos, to be Vixens!
Marney Reid is a Marketing Program Manager for a global industry leader in medical device. She is also the Founder of Stilettos on the Glass Ceiling. She has nine years of sales experience in male dominated industries and is transcending the Glass Ceiling by using her authentic value proposition as a competitive advantage.