Lara calls herself a PR gal interested in personal branding and storytelling. She has spent many years honing her craft at companies like eBay Inc., Starbucks and Unilever, as well as Global PR agencies. She started her career in New York City working for the Cohn and Wolfe public relations agency with Hasbro and Colgate as her first clients. Her personal mission is help the PR industry evolve in a rapidly changing media landscape and a truly global world. Additionally, she enjoys mentoring women in the field and helping them with career development by approaching it from a brand management perspective.
Lara and her family currently live in Silicon Valley but she has also called Seattle, New York, and Columbus, Ohio home. In addition to PR, Lara is a self-proclaimed news junkie and foodie. In her spare time, she enjoys reading, yoga, Pilates, cooking, and of course, spending time with her family.