Hello SOTGC Community,
You already know that the Summer Olympic Games in Rio begin this week. You’ve heard all about the Zika virus, unfinished (and possibly unsanitary) conditions of the facilities as well as the doping scandal that wiped out nearly half of the Russian Olympic team. If you’re really looking to up your game in the office, here are a few things you might not know about the Summer Olympics that will impress your co-workers.
- Women rock. Like your office pot luck, NBC Olympic coverage caters to women. More women than men watch the Olympics and that’s one of the reasons why the broadcast of the Opening Ceremonies is broadcast on at least an hour time delay. This allows for NBC to provide context to the pageantry that is the Olympic Opening Ceremonies. NBC realizes that their women viewers enjoy the journey and the story of the sport, not just the sport itself.
- Out with the old, in with the new. Throughout your career, you learn, evolve and grow. The Olympics do that every time by dropping sports and adding new ones. Baseball and softball have been removed from the Summer Olympics to make way for two new sports – golf (first appearance in the Olympics in 112 years) and Rugby Sevens (first appearance for the sport in the Olympics).
- Timing is everything. Ever had that serendipitous encounter where hard work, determination and timing all fall into place? For years U.S. networks have pushed to have Team U.S.A. walk earlier in the parade of nations, i.e. a more favorable TV time slot, instead of toward the end. (Teams are introduced in alphabetical order by country name). This year the networks will get their wish as the host team’s language will be used, therefore Team Estados Unidos (United States) will be introduced midway through the parade.
- Respect the past. As you succeed in your career it’s important to look back and applaud yourself for what you’ve accomplished. It’s no different in the Olympics. Greece is known as the birthplace of the Olympics and many of the Opening Ceremony traditions honor their place in history. In the parade of nations, the Greek delegation is the first team to be introduced with the host country’s delegation closing out the ceremony as the last team to walk in the parade.
- Never miss a beat. In sales the saying is Always Be Closing. For Olympic broadcasting partner, NBCUniversal it’s Always Broadcasting Coverage. They will broadcast their Olympic coverage in a variety of ways outside of the traditional television broadcast, including virtual reality and through the NBC sports app. They will present 6,755 hours of programming in 19 days. That’s over 356 hours of footage per day. The content editors have their work cut out for them.
If you’re simply looking for an excuse to break out your country’s colors, have a glass of wine and veg out on your couch at any hour of the day, here is the full Olympic schedule. A few favorite sport start dates include women’s soccer (August 3), gymnastics and swimming (August 6), track and field (August 12) and synchronized swimming (August 14).