Hello SOTGC community,
One of the best ways to finalize a great networking event is to write a good follow-up email. This is true whether it’s passive networking as you sit in an airport waiting for a plane, or active as you reach out to senior leaders in your company for mentorship.
You’ll find that if you’ve had a good conversation with someone that revolves around work, business, or a cause you’re volunteering with, business cards will be exchanged. This is a sign that the person you just spent time getting to know would like to stay in touch.
Within 12 hours of that meeting send a nice “thank you” or follow-up email to show that you enjoyed meeting them and that you’d like to stay in touch and continue the conversation sometime. Make it within six hours of meeting that person if it’s a potential customer, a business affiliate, or someone you’re actively recruiting to help you with professional development or career advancement.
Why would you need to do this even if it wasn’t someone you think, at this exact time, could help with your career or business? Because remember, everything is an interview and also remember that they may have someone in mind that COULD directly help you right now. Your “thank you/follow up” email (or lack thereof) could be the deciding factor on whether they introduce you to their connection, or not.
Stay tuned for the next post on The Art Of Networking …