Hello SOTGC community,
Everyone’s a critic.
Rare is the problem solver, the workhorse, the person who says, “How can I help?”
With all our talk of branding, what’s often lost is that our brand exists whether we work to craft one or not.
Quite simply, our brand represents the role we play in the lives of others. At work, are you quick to point out how proposed ideas or strategies won’t work? Are you asking questions of others that – through a little hard work and time spent with Google – you could answer yourself?
Or are you the kind of person who, when presented with a challenge, rolls up your sleeves and gets to work on a solution? Are you often asked for your opinion about a tough dilemma? Are you tapped to work on projects outside of your particular position? How often do you outline proposals that could help the company work more efficiently or land new business?
It’s worth spending a few minutes to determine how you are viewed by colleagues or clients. Because it’s this collective viewpoint that will tell you volumes about your brand.
The best brands are the ones that built on going the extra mile, or who specialize in delighting and surprising the client, colleague, or management team.
So, take a few minutes and ask yourself:
- Am I doing just enough to satisfy my job requirements or do I consistently ask what else I can do?
- How often do I approach colleagues and ask how I may be of service?
- Do I take the time to think big picture about my role in my company or industry and then sketch out goals and outlines for the contributions and positive changes I’d like to make?
- What can I do to solve the most common problems plaguing my team/division/company/industry?
- What can I do simply to delight and surprise?
Building this brand takes time and lots of effort. You may have to put in extra work, or take on new projects, or attend post-work events to scout new business. There won’t be immediate pay offs or accolades. Gradually, however, your hard work will pay off because you’ll begin to be viewed as a leader, a team player, and a valued member of the company or industry.
Those whose brands are built on integrity, service, and positivity attract greater opportunities. It doesn’t matter what role you play or what job title is listed on your business card. You will become the go-to person for all sorts of things, increasing your influence and widening your community.
The best part of all of this is – all of these qualities combine to create your own personal BRAND.
What do you want your brand to say about you? It’s all up to you. Take action today to create the brand that best reflects you.
If you liked this post, please share it with your friends on your social media or leave a comment below!