Hello SOTGC community,
Understanding the difference between CRM, Workflow and Practice Management, and using them effectively, can be vital to every aspect of your business. Knowing which one’s you need for your organization can be detrimental to the success of your business as each application can complement each other. First, let us define the different types of applications and then take a look at how they integrate for your business.
CRM = Customer Relationship Management
Customer relationship management (CRM) involves all aspects of interaction that a company has with its customers, whether it is sales or service-related.
PMS = Practice Management Software.
Practice Management Software (PMS) manages the day to day operations in a firm or medical office, primarily focused on administrative and financial functions.
WMS = Workflow Management System
Workflow management software (WMS) provides an infrastructure to setup, execute and monitor tasks, projects and specific workflows for team collaboration.
CRM Implementation for Success
If you scratch beneath the surface of even the smallest business, you’re going to hear quite a few flammable phrases about the improved productivity and shiny results achieved thanks to the CRM. Yet, the bitter truth is that CRM implementation is all about control in one way or another, directly or indirectly. We want to achieve total control at all levels of our organization especially sales; without it you might as well be flushing money down the toilet as you watch your potential clients fall through the cracks.
CRM works as a tool to pin point the correct target audience, providing better quality leads and more opportunities to close more business. Solving this gap between management and the sales team is essential for a successful CRM implementation. Without it, your organization will find itself being trapped in a loop of your growing demands for regular updates, and your sales apparatus, which tends to provide only what’s absolutely necessary just to get by and to be left alone while calculating sales provisions.
Is there a middle ground? If we embrace the CRM as our sales ally, rather than a control tool, there’s a way to work it as it was designed to do, as well as adding additional management software to make sure you are maximizing your conversion potential.
Practice Management Integrated
Practice Management software is another type of management software needed, depending on the size and growth of your business. It focuses on management of your day to day activities and is designed to access every aspect of financial management and administration.
Practice Management Software provides a single place to understand the Who, What, Where, When, and Why for everything in your practice. Practice Management software is widely popular in the medical Industry as well as Legal and Accounting practices. It does not track sales leads or manage the sales process like a CRM system but gets more granular than CRM in terms of financial and administrative management.
Communicate, Collaborate, Coordinate: Workflow Made Simple
Implementation of a workflow application becomes critical when your business has either:
- Tasks that are repeated regularly and could be automated to save time and money
- Team collaboration that requires steps to be handled prior to passing the baton onto the next worker
- Multi-step projects that involve multiple people
Workflow software provides uber-visibility into projects and allows for management as well as clients to have relief from asking for status updates continually. Additionally, it frees up your Inbox from the dreaded cc’ing of 1,000 emails a day on projects that you are watching but not necessarily tasks relevant to your day.
Never drop the ball again. Turn your processes into automated project templates so you can standardize your workflow and never miss a step. It provides task management which is essential to any growing organization, as well as the ability to collaborate without all the clutter. Workflow software will centralize your messaging around the task and project while providing a simple to read dashboard of status. Simply put: management software for the sequence of industrial, administrative, or other processes through which a piece of work passes from initiation to completion.
Here is an example of workflow management software provided by Scalus, as you can see not only can you change between projects, clients, calendars and your team but the ability to see what and where everyone is at on that project. Are deadlines being met? Are your clients providing you with the data requested?
Workflow management software is a great tool to add to any CRM or Practice Management system as it brings the collaboration piece into play while managing the more granular tasks associated to workflow among a large team. In summary, CRM manages your leads and your sales cycle, PMS manages day to day operations of financial and administrative functions, and WMS enables team collaboration while managing tasks in a workflow system with status tracking.
Blue Ocean Principles provides strategic business consulting services and works with organizations looking to streamline processes and improve efficiencies. For assistance in choosing the best solutions for your business, Contact Us for a free consultation.