Hello SOTGC community,
I don’t know about you, but I’m part of that crazy fan base for the movie Pitch Perfect. You know the one where Anna Kendrick joins an a cappella group and they sing awesome mash-ups. Well I recently heard a new mash-up from Louisa Wendorff where she mixes Taylor Swift’s Blank Space and Style songs. It was a lovely mix and it has almost 12 million views. In fact, Taylor Swift herself caught wind of it and wrote one single word in the comments…’Obsessed’. That’s all it look to explode the views. It finally hit me just how brilliant mash-ups really are for business.
So a mash-up is really just two or more existing songs mixed together. Don’t get me wrong, there is an art to knowing which songs to mash and how to really put the right ones together and not everyone can do it, but the fundamental concept is pretty simple.
Here is where the brilliance comes in.
You are taking two things that already exist, are popular, and have a large following, and making something new and fresh for an already existing audience. Brilliant!
So why is that important for business?
The mash-up concept is important for business because it proves that creativity doesn’t have to start from scratch.
So how could this apply to your business?
Well for starters, take a look around and see what’s popular right now. Who or what are people talking about? It may seem like this has nothing to do with your business, but that isn’t necessarily true. That’s where the creativity and fun kicks in.
You can take people, movies, or situations and compare them to what you do. For instance, I created an infographic about the Top 10 Things MacGyver and Entrepreneurs Have in common, and wrote a blog about What Jimmy Fallon Can Teach Us About Mindfulness. In both of these instances I was able to capitalize on the searchability of a particular person or topic, which helped me get found and my ideas read simply by including names or topics that are commonly searched.
And this doesn’t just have to apply to blogs or infographics either.
Amazing inventions and tools have been created based off of other inventions or inspired by books or movies. For instance, According to the Smithsonian, Martin Cooper, the director of research and development at Motorola, credited the “Star Trek” communicator as his inspiration for the design of the first mobile phone in the early 1970s. “That was not fantasy to us,” Cooper said, “that was an objective.”
So my challenge to you is to think about what you might be able to mashup to create something fun and interesting that could help your business get a little more visibility.
And always remember that creativity doesn’t start from scratch, it happens when we experience the world with new eyes and a fresh perspective.
Let me know in the comments below what you decide to mashup and if you need an extra little push you can check out my recent video about the 3 ways to be creative.