Today’s working woman brings more than her business savvy to the office—she is educating herself and learning new skills thanks to the help of a budget-friendly, mobile teacher: BOOKS!
If your New Year’s resolution is one that entails reading more and growing in 2015, use the books below as your trusted guides on mindset, marketing, and management, whether you prefer to get your “word porn” on in the break room, curled up at home with a glass of wine, or via audio during your daily commute.
MINDSET: E-Squared by Pam Grout.
Why You’ll Love It: We often start New Year’s resolutions to break a “bad” habit! In this case, Grout teaches us that “what we focus on expands” therefore, it’s important for us to reframe our thoughts AND pay attention to our personal energy, which attracts more of what we put out.
Best of all? Prepare to observe some pretty magical synchronicities and have MANY doors open for you once you’ve finished this 238-paged fun read!
MARKETING: Hypnotic Writing, How To Seduce and Persuade Your Customers With Only Your Words by Joe Vitale.
Why You’ll Love It: Whether it’s social media marketing, email marketing, or blog marketing, any type of marketing entails MESSAGING, which is why I can’t recommend this book enough. Heavily centered around writing—for sales pages, copywriting, and more—“Hypnotic Writing” provides concrete examples and exercises to take you from average author to professional penwoman.
Best of all? These skills can help you create “mental pictures” for your readers, which leaves them coming back for more stories and sales offers, too.
MANAGEMENT: The E-Myth Revisited by Michael Gerber.
This book is often recommended for entrepreneurs, however, I strongly encourage working women in the corporate and small business sectors to read E-myth as well.
Why You’ll Love It: Companies these days are very entrepreneurial in their operations. Thanks to transparency with higher ups and data from consumers using social media, employees can directly impact growth with actionable ideas all while they find ways to cut costs and work more efficiently.
Best of all? E-Myth will help you identify with one of three personas. From there, you’ll be able to understand your strengths and your role in the collaboration process. And speaking of process, E-Myth is all about fine tuning operations, protocol, the systems that help a business run!
Take a page from one or all three, I can’t say it enough—these are my highly recommended reads. Have a book that you’d like to share with the SOTGC community? Click here to tweet the title and your favorite take away to @jaclynmullen