Hello SOTGC community,
Do you have big, bold dreams of publishing a book or creating a drool worthy blog? Is your “content confidence” the only thing that’s holding you back? If so, let’s move you from content consumer to content creator with these three tips. Or, come to my class Feb. 3 in LA where I will be teaching how to create better content.
How many times have you visited the blog Cupcakes and Cashmere, scrolling through pictures and posts, wishing you were Emily? I’ve done it … with that blog, The Everygirl and, a personal favorite, Kendi Everyday.
Well, the only difference between those fierce word warriors and you and I is a little thing I like to call “content confidence.” And while my personal blog pursuits are on hold at the moment, I get my content creation fix by contributing to Stilettos On The Glass Ceiling, entrepreneur.com and Huffington Post Women. So, what have I learned and implemented with regard to content creation and putting yourself out there online? You’re about to find out.
1. Brainstorming is key. As a SOTGC woman, you have a lot of stories, wisdom, and advice to share. From that first kiss, to your corporate climb, to your favorite bucket list item that you’ve fulfilled to date. You just need to take those stories from floating around in your mind, (along with the decision of what to eat, what to wear, and who you have to meet this week) and organize your ideas down on paper. HOW? A monthly calendar actually provides the best organization to get started. Is there a ritual you always participate in for the New Year in January? Do you despise New Year’s Resolutions? Or, could you look at your life and stories, starting with your youth? Start to examine each month, or age, and three to five themes to get the creative content juices flowing.
2. Implement a daily writing practice. If you are serious about blogging, creating a book, OR if your current line of work requires content creation skills, write something, everyday. You can start with an assignment of 250 words per day. I find that it’s easiest for me to open up a Word doc and just free write until I hit a word count OR set a timer and hear it alert me that my gig is up. As you embrace this practice daily, you will start to notice some recurring ideas and be able to work on your “improv.” Additionally, a daily writing practice (five days per week) allows you to take some reflective time on the weekend to review your material. It was Robert Frost who once said, “No tears in the writer, no tears in the reader.” That said, when you review your content, go back and explore how you want your audience to feel. As an example, rather than just saying, “I was happy to read this article this week” you can say something like, “As soon as I opened up my Macbook and read this article on content creation, I smiled from ear to ear and felt a warmth come over my heart. Tears welled up in my eyes as I realized I am not the only one who gets writer’s block and I actually CAN pursue my passion for writing.” See what I did there? You can say happy or you can get descriptive and paint a mental picture with specific word choices.
3. Launch a blog (and learn). There’s nothing worse than putting off a dream because we don’t feel ready. Every single successful woman I have ever come across — from those who make seven figures to those who travel the world and live out of a backpack — has told me, “You’re never ever ready ” So, you have to take the leap and launch, unless this time next year, you want to be browsing through Cupcakes and Cashmere, wishing you had started. The best part about launching your blog first is that you can eventually organize your posts into your book! (Cue another brainstorming idea.) You don’t have to recreate content, you can repurpose content. That, and if you do want to be an author, you will want to have an audience to share your book with.
So, launch the blog, build the audience, refine your writing technique and viola, you will be on your way to authorship in no time. (For the record, no tears were shed in the creation of this blog post. However, I did want to inspire you, and, hopefully, I did just that.)
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Are you excited yet overwhelmed with these tips at the same time? I can help! If you’re in LA, I’m teaching a class on creating con-TENT on Feb. 3. Click here for Details and Tickets. Not in the LA area? I can get you unstuck via Skype or phone coaching. Set up a 15-minute discovery call with me HERE.