Hello SOTGC community,
Every business needs a blog. It doesn’t matter if you serve breakfast, serve God, or serve your customers ~ every business needs a blog. I bet you’re wondering why.
You can break blogging down into different categories from the good, bad, and the ugly. You know what I’m talking about. Some are professional bloggers while others are hobbyists. Whatever the reason, you need to take blogging seriously when you want to connect with your customers, family, friends, and future customers.
Blogging has allowed me the opportunity to not only stay connected; it also allows me to expand my global reach. Blogging allows me to speak at international conferences, feature guests on Marketing Masters, my weekly podcast, and be a featured guest on podcast with hosts across the globe. Early … early … early Sunday mornings I am a co-host of a radio program that is taking place across the pond in England. I wouldn’t have become a guest without blogging.
Hold on to something…it’s almost here…you’ll be blown away.
Ready, Set, GROW Your Market
The next book in my journey is due to be released in January 2015.
Check it out on Amazon.com and reserve your copy TODAY!
Here are three reasons why you should have a blog.
1. Know, like, and trust. You have heard me say, time and time again, consumers do business will people they know, like, and trust. When you blog, readers become familiar with you, they will start to like you; and they will trust you enough to do business with you.
2. Open your Kimono. Who doesn’t want to know what’s behind the scenes? The secret sauce of a business? Or get a sneak peek behind the curtain? That’s what you are sharing about in your blogs. You can share as much or as little to draw in your readers. Let your customers and future customers know you have nothing to hide.
3. Share your story. When blogging, share the good, bad, and the ugly. Your story makes you unique. When you share your journey, you are letting your customers know you are human. When I started in business, I kept my journey to myself thinking customers would see me differently if I were to share. What I have learned is that when you share, your customers relate. You don’t have to give away your secret sauce, but allow your readers to come along on your journey.
Because I’ve built a brand that my customers and future customers know, like, and trust, I don’t sell ~ I serve. My blog is where I am able to share my business disappointments and best practices. I open my Kimono. Nearly three years later I have made connections, and I may not have the largest number of followers, but I do have the greatest number of loyal and raving fans.
Don’t sell yourself short ~ serve your tribe well, and they will serve you back.
We love to hear from our readers. Let us know what you think of this article. We would love to hear your success stories of how you engage your tribe through blogging. Email TEAMPHEIFF@conniepheiffspeaks.com.