Hello SOTGC community,
Do you remember stories from your childhood? Many children’s books are classics. Filled with life lessons. One that I have always connected with is The Giving Tree by Shel Silverstein. I would read this book to my son and daughter over and over again. They each have a 40th Anniversary Edition copy.
The Giving Tree is also a business lesson that our customers may not always know what they want. They will come back to us time and time again. And we are always willing to give … the next time you give, be certain you are giving your customers what they need and not always what they want. Serve your customers, not sell.
But time went by. And the boy grew older. And the tree was often alone. Then one day the boy came to the tree and the tree said, “Come, Boy, come and climb up my trunk and swing from my branches and eat apples and play in my shade and be happy.”
“I am too big to climb and play,” said the boy. “I want to buy things and have fun. I want some money. Can you give me some money?” “I’m sorry,” said the tree, “but I have no money. I have only leaves and apples. Take my apples, Boy, and sell them in the city. Then you will have money and you will be happy.”
…. If you have a chance ready the full story, you will know the boy never seems to be fulfilled. The tree gives and gives; yet the boy continues to look for something to fulfill his life without realizing his needs were met the whole time.
How do you serve your customers? I would love to hear your thoughts! Leave a comment on the blog!