Hello SOTGC Community,
This is not a new formula: to increase sales you need to turn a relationship into a partnership and develop loyal customers. It’s true that future client’s are more apt to call you back if they like you or feel a sense of connection with you or see a connection with your business. So how do you develop that before even speaking to them? One way is to leave a message about something important to them.
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We too often make the mistake of offering the whole bowl of fruit when our client’s only want the apple or the orange. Next time you write your blog or make an offering on your social networks, only offer one piece of fruit from your fruit bowl. Only offer one chapter from your novel. By offering little bites at a time, eventually your will turn consumers into your customers.
For example, I once was trying to reach a top Fortune 100 CEO who I learned was an avid fly fisherman. I had left several messages with no reply. About a month later, I learned that a fly-fishing convention was coming to town. So I called him again and left a message stating, “Hi, Jack. I called to let you know there’s a fly-fishing convention coming to town. I have the details about it. Call me back, and I’ll fill you in.”
A few hours later, he called me back. Of course, I gave him the details of the convention, and then I made my “ask” of offering training for his sales team. He wrote me a check that day. Then, I added the icing to the cake by sending him a special gift: a collection of fly fishing flies. He changed companies since then and continues to be one of my BIGGEST loyal customers.
Another way is to find someone who knows the person you’re trying to reach. Then, when you leave a message, you can say, “Hi, Monica. Lisa Peterson from the University said I should call you. She mentioned that your organization is trying to [state something you’ve learned they are trying to do that ties to what your organization does]. My organization has similar interests. I’d love to discuss this more with you.” Get a referral. People will do business with someone they know, like, and trust.
Find whatever triggers you can that will create desire and interest in the other person. They are asking themselves “What’s in it for me” (WIIFM). That’s what builds loyal customers.
By the way, if you’re interested in joining Green Apples Impact Academy where we help Entrepreneurs Engage you’ll want to sign-up today. The program is limited to twenty participants and only 5-seats remaining.
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Have you had a good experience with increasing your business through social networks? Leave a comment; I’d love to hear your experience! Leave a comment on the blog.