Hello SOTGC community,
It was less than one year ago that I REALLY embraced social networking for my business. I’m a great networker; I can work a room like no other. The thought of networking on my social networks didn’t make sense to me AT THE TIME.
Fast forward nine months later and my business is growing like wildfire through my social networks. I have learned one important strategy – social networks drive consumer purchases. Let me first say I would never eliminate the personal connection. A social network is a place where personal and professional relationships collide.
Check out some of my stories on my website – while you’re there sign up for my newsletter. I share personal and professional
stories with you that are CRAZY.
It’s all true … this stuff actually happened. I couldn’t make this stuff up.
If you’re wondering what I’m talking about, here are seven reasons.
- You experience digital networking. Did you ever go to a networking event held by your local Chamber? Did you notice the person standing in the corner not knowing who to talk to or what to say? Were you that person? Unless you engage someone in a conversation you’re not networking.
- You will become better at communicating. Some people find it difficult to communicate verbally. Digital networking allows you to become a better communicator through written words. You are forced to be more concise through short messages, short paragraphs, and short sentences.
- You can stay more connected with friends, family, and customers. When is the last time you wrote a letter using the United States Post Office delivery service? Technology allows us to stay connected and build your community. With proper use, social networks can be fun and rewarding.
- You will see a different side of your friends, family, and customers. I know more about what my kids are doing by following them on social networks. You will learn more about your customers and how to engage them through service, not sales.
- You will be more productive when connecting. If you’re sending a message to just one person, you can always use text, email or just pick up the telephone (personal connection). If you’re sending to your “followers” this could be a large number. Social networks allow you to send engaging messages faster.
- You will create traffic to your blog|website.Since REALLY starting to use social networking I have noticed a 30 percent uptick in my blog and website traffic. I relate this to the fact I am in the news more often and writing controversial posts. Most importantly because I am intentional with daily posts. This seems to be having a viral effect.
- You can build your personal brand. With consistency, people will start to hear your name. What do you want to come to their mind about you? What is your business about? Your reputation? What is your “brand promise?” A brand is your customer’s experience not your logo. Social networks become an awesome tool, allowing you to build your brand.
BTW – If you’re interested in joining Green Apples Impact Academy, where we help Entrepreneurs Engage, you’ll want to get on the early bird list by emailing TEAMPHEIFF@conniepheiffspeaks.com
In the subject line include – PUT ME ON THE LIST –
It’s very likely this class will sell out; you want to get on the early list today.
I’m certain we can list as many downsides to social networking. Keep in mind no matter that what you decide, personal connections matter. If you want to turn consumers into customers, nothing beats a personal touch. And you can create this personal touch through proper social networking strategies. I am a digital marketing expert, and I would rather embrace change and shape the future of social networks rather than watch business pass me by.
Have you had a good experience with increasing your business through social networks? Leave a comment; I’d love to hear your experience! Leave a comment on the blog!
Michael Hyatt (2008) 12 Reasons to Start Twittering. Retrieved from http://michaelhyatt.com/2008/04/twitter-dee-twitter-dum.html