Hello SOTGC community,
Every weekday morning I wake up at 0-dark-thirty and drag my not-so-happy butt to the gym before work. As we wait for our coffee to kick in, my fellow early-risers and I wander from one piece of equipment to another like a herd of zombies in The Walking Dead, avoiding eye contact for fear we may have to engage in conversation that goes beyond a grunted, “Morning.”
Once we’ve finished our workouts and hit the showers we feel energized and ready for human interaction. Conversation flows freely in the locker room as we discuss our favorite fitness instructors, summer vacation plans, and where we go each day when we leave the gym in our grown-up clothes.
Inevitably someone will ask, “So, what do you do?”
Networking isn’t just about formal events and social media sites. In fact, most networking happens during casual conversations and chance encounters.
When someone asks what you do, are you prepared with a kick-ass response?
If not, here is a simple, three-part formula from communications expert Alexandra Franzen that will help you introduce yourself in a way that is clear, concise, and, most importantly, peaks their interest.
Follow this structure and you’ll knock your introduction out of the park every time.
1. Tell them what you do.
This can include elements such your title, role, company focus, or the product/service you provide. If you’re in between jobs, or looking for a change, you can briefly explain what you are looking for in your next opportunity.
- I own a boutique public relations firm called Smith PR.
- I’m a leadership coach and facilitator for a Fortune 500 company.
2. Tell them what you really do.
This is the deeper core – the essence – of what you do. Keep it simple.
- At the end of the day, I work with female entrepreneurs to build their brand through high-impact media campaigns and launch events.
- Ultimately, I help mid-level leaders recognize and shift limiting mind-sets and behaviors in order to unleash their full potential.
3. Tell them why you do it.
This isn’t about what’s in it for you; it’s about what’s in it for those you serve.
- Because everyone has a story, and I can help you tell yours.
- Because mindful leaders experience deeper happiness, fulfillment, and success both professionally and personally.
Now it’s your turn. Please introduce yourself to our LinkedIn SOTGC Society group and join the Women In Business conversation