Hello SOTGC community,
You may already have a social media plan in place for yourself and/or your business, but when was the last time you evaluated its progress? Did you start using social media, but stop putting in effort due to a slow start? It’s time to get out of that rut!
Social media requires constant monitoring, ability to adapt to change, and a plan in place that is both effective and efficient for you. If you’re having trouble sticking to your plan, here are a few tips to help you out.
- Strategize. There are basic best practices regarding your social media plan, but each person and business is different and it should be approached accordingly. If you are trying to promote something specific via social media such as a new book, special offer, etc., the strategy will be different than your day-to-day social media presence. Quick tip: Carve out time once a month to strategize the posts you are going to use for the following 30 days.
- Time it right. When trying to reach your target audience understand what timing is best. Late nights or early mornings are not the ideal time to speak to people on social media even though these might be peak hours that you are working. Become familiar with scheduling posts in advance to save you time. Quick tip: Space the timing of your posts as to not overwhelm or annoy your followers with too much at once.
- Initiate conversations. At times, social media can feel like you’re talking to yourself or that everyone knows each other already and you’re the odd gal out. Let your voice be heard. Follow people you respect in your industry or people who may benefit from your business and engage in conversation when appropriate. For example, if they’ve posted an article they’ve written that has captured your interest, leave your feedback, even if it’s something as simple as saying, “Great job! Where can I subscribe to read more!” Quick tip: Make a goal to engage with five people a day across your social media networks.
- Consistency. Don’t be discouraged if you feel like your social media following is not taking off the way you would have hoped. Keep in mind the people who “like” you on Facebook or follow you on Twitter are not the only audience you are reaching. People want to see that you are consistent. There’s nothing like radio (or in this case, Internet) silence to make people quickly lose interest. Quick tip: Aim for two or three posts a week per network. If your audience is responding, you can always add more.
- Keep a positive mindset. It’s much easier to be motivated when we see instant results, but being successful on social media is like cultivating any relationship. There will be ebbs and flows, but it’s important to take time to remember how far you’ve come and all the opportunities the future holds. Quick tip: Don’t compare yourself to others. Focus on how far you’ve come and don’t discredit any achievement no matter how small.
Sticking to a plan and putting in the work can turn your social media strategy around to give you the kind of results you want and deserve!
Who’s ready to revamp their social media strategy? Email firstname.lastname@example.org today to learn how easy it can be to stick to your social media plan and enjoy continued success! For a limited time, first-time clients will receive a consultation complete with tips for best practices + an initial social media setup of three business pages (Facebook, Twitter, Google+) all for a one-time fee of $95!