Hello SOTGC community,
As we have discussed before, social media has become one of the most important tools in building and branding your business. It has the ability to reach multitudes that classic strategies cannot. It takes a lot of skill to fine-tune your social media accounts so they send out the right message and attract audiences.
One of the greatest resources out there is Instagram; a program that gives users the ability to post photos and videos with short captions that give a small view into the business or upcoming exciting news without sending out a two-page press release. When done right, Instagram can engage and build your fanbase with just a few taps of your fingers.
Like any other outlet, it is imperative to know the goal of your Instagram account before you even make it. Is it a totally “behind the scenes” glance at the business, or is it a bit more professional? Do all employees have access to it and can post whatever they want, or does it stay in the hands of one person? Find which aspect of your brand lends itself well to visuals and stick to it!
Make sure to do your research before opening an Instagram account. Look up other brands that you feel yours relates to or aspires to and see which posts and hashtags of theirs gets the most amount of “likes” or “regrams.” Do they use specific tags that may get them a lot of followers? What does their content look like? Picking out what you like and don’t like about other accounts is a great way to figure out which avenue you think your business could benefit most from.
In addition to deciding what content to generate, keep a close schedule of when each post is expected to launch. Nothing is worse than an account that seems defunct because it posts once every two weeks. Instagram is instant and can be done from almost any location. Take advantage of its mobility by posting early and often.
A very common mistake in the world of Instagram is the overuse of hashtags. While necessary to gain views and likes on your brand’s Instagram page, having more than three at a time is overload. Choosing very specific hashtags will draw the type of audience your brand is looking for and make your content more searchable. Be consistent in the hashtags you use to attract even more attention to your page. In the same way that hashtags can better help Instagram users find your page, so does tagging other relevant companies. These tags, like those on Facebook, show up on the other users’ page and directs their fans right to you! More free marketing!
Though it does take practice to make your Instagram page perfect, it can be an amazing tool in gaining a new audience, and it’s free!
Tell us what you think about Instagram and social media in the comments section below!