Hello SOTGC community,
With words like “selfie” and “emoji” officially being added to the dictionary this year, it is no secret that social media outlets are still on the rise. Though it takes a few trial and error Instagrams and learning exactly when to time your tweets on HootSuite before you can be considered a social media star, these outlets are some of the fastest and most effective ways to get your brand noticed.
Before you begin registering and publicizing your handles, make sure you’ve determined your brand’s desired persona. Your online personality should reflect the mission and values of the brand as well as your product or services. For example, a lawyer’s twitter probably shouldn’t include retweets of Miley Cyrus, but should still find ways to keep their tweets fun and engaging. Also be sure to take a look at how other companies use their online voice. Each outlet requires a different tone- LinkedIn is a much more formal channel than Instagram or Facebook. In your research, you could find that not all social media channels are for you or your brand. Product based companies such as retailers or graphic designers would fare better with a picture based tool such as Pinterest or Instagram whereas a customer service based brand would benefit from the speed of Twitter. Link these sites to your website so audiences can easily find them!
Once your platforms are set, make sure the designs, avatars, and colors are consistent on all of them. Having an old company logo on LinkedIn but a new one on Tumblr is confusing to followers and consumers. It also presents an image that your brand doesn’t take the social media seriously enough to keep everything updated and form. Your audience should be able to recognize your brand from any social media outlet they visit.
Brand recognition also comes from consistent updates. Keeping up with a blog, Twitter, Instagram, Facebook, Tumblr, Pinterest, etc. on a regular basis can be time consuming and difficult when you already have a full day of work on your plate. To ensure you don’t fall into the trap of forgetting about social media, make a calendar with scheduled updates in advance. Programs like HootSuite allow you to schedule multiple updates on various social media sites for all different accounts! It is much easier to arrive in the office and have the first thing you do be to schedule three different tweets to be published at three different times that day than to try to remember to do it amongst all the other to dos on your list!
Lastly, follow the right people and engage with them. Find users that have similar interests as your brand, are big influencers in the same industry, or you could see as potential customers. Once connected, use the outlet as a way to spark conversations or pique their curiosity in your brand. Staying in touch with your followers is a great way to gain customers and spread word of mouth reviews. Wish users you follow with a high following a “Happy Birthday” and possibly get a retweet and more followers! Small steps like that set you apart from the standard sharing of links crowd!
Photo credit: Youth & Peacebuilding