Hello SOTGC community,
I recently watched a v-log by Marie Forleo, which discussed the idea of businesses rating customers. I thought this was quite clever, and in fact, a good idea. There are many opportunities for customers to rate products and services on the web, but I’ve never seen the reverse.
It really got me thinking about the idea that maybe we should be asking ourselves on a regular basis if we are in fact good customers. As businesswomen and entrepreneurs, our livelihood depends on treating our customers well, but do we do the same for others?
When we go to a store, eat a restaurant, get on a plane, or call a customer service line within a business, we expect to be treated well. We have this expectation either because we are paying money for a service, might be a potential paying customer, or simply because the person on the other side of the phone is supposed to be in the ”service” department.
Let me ask you this – Is it our right to behave however we want simply because we are paying customers?
Forget about the fact that there might be an exchange of money, or that this is a business matter; should we not recognize that we are dealing with another human being? Regardless of the fact that we are being served, I think it is our responsibility to be great customers.
So, how can you tell if you are a great customer? Here are some things to consider:
When you are eating a restaurant, do you acknowledge the waiter/waitress/busboy when they come and refill your water, and say thank-you?
Do you talk on your cell phone when you are checking out at the store, almost ignoring the cashier? (I personally find this to be quite rude).
When you call a customer service line, are you kind to the person on the other side of the phone, even if you are calling with a complaint? (And even if it is clear that the person on the other side of the phone has no idea what is going on and you feel like you are talking to an alien…yup, I know we’ve all had enough of those experiences to last a lifetime!)
If any of these sounds familiar to you, there are several ways that you can step up your game, and actually be of service to those that serve you (I know, it’s a novel thought).
My basic recipe for becoming a better customer – SMILE, ACKNOWLEDGE, and SAY THANK-YOU. Repeat as necessary.
And why should you care about all of this?
First of all, I bet you that you will get better customer service in return, which is what you want anyway. But more importantly, you will find yourself treating those that serve you with respect and kindness. And believe me, considering the number of really lousy customers out there, the people that are helping you will be very grateful.