Hello SOTGC community,
This post is about how creating career opportunities for yourself can be helped by discovering a currently unmet need in your company (or with your client) and creating a sense of urgency to get that need solved. Now here is the tricky part…most of the time this is a need that you will have discovered in your quest for efficiency and enhanced work performance, but who others might not recognize or even admit is a need right now.
For those of you in sales, you will have heard this term over and over again. We are measured by revenue generation and so if we aren’t able (and good at) creating a sense of urgency among our prospects or clients to utilize our products/services, we lose our jobs. Let’s just say an excellent sales person is great at creating this urgency and moving it forward with all decision making parties involved.
For those of you who aren’t in sales, this theme can still be applied to getting that next leg up in your career.
What I notice about people who work their way up the corporate structure, and even more importantly for those who are first time entrepreneurs, is that they have strategically aligned themselves with likeminded individuals, and they’ve found a way to enhance efficiency in their role, or create more business for the company. They are the ones that look at problems that could come up in the future due to market trends or competitive movement, and they create a way to circumvent possible negatives that could happen due to these factors. IE they are always looking into the future and are creating a sense of urgency in the present time to address these needs before they are needed.
Now when I say “create a sense of urgency” I am not saying get people freaked out to a point where mayhem and panic ensues, I’m simply saying: figure out a way to present WHAT problem you’re solution helps with and WHY it needs to be implemented or moved forward NOW instead of shelving it for later.
How does one create this sense of urgency? Well, if you’re in sales you assess your clients’ current business, you find out what their business goals and needs are, and you explain how utilizing your products/services will help them not only meet, but potentially excel at these goals. If you can, you also mention a few others needs it will solve, that the client may or may not have even thought about yet. If you’re in the corproate environment, the best way is to successfully implement these in your own workday or among your team, track the efficiency and success you (or your team) has had since the implementation, and propose what more you could do for the company as a whole if you were granted a position of even greater impact.
Will success or implementation be overnight? Nope. Will it sometimes take months or years for your cause to be heard and for budget to be made for this method or for your next step up? Perhaps. However, if you ask anyone who has moved their way up the corporate structure, or an entrepreneur whose company is very successful and on an upward growth trajectory, they will tell you that dedication to the cause, creating a sense of urgency and continuing to create it even when outside factors are slowing you down, is the only way to get that next step up and to succeed.
So what about you? What goals do you have and have you been creating a sense of urgency to achieve them…?