Hello SOTGC community,
Photo credit: www.lachanelphile.com
The fashion merry-go-round is a fun and curious thing. While visiting my grandparents last week, I was able to observe the fashion evolution from the late 40s to current day just by looking through their closets. The best finds were a bright printed, homemade Kaftan that my grandmother wore over her bikini at the river (she was trick skier!), a couple amazing fur coats and a lovely smoking jacket. The stories that go with the clothes are even better!
Photo credit: etsy.com
Why does everything seem to make it’s way back around as a “new fashion statement” and to which items should we keep and let go?
Fashion is art for the designer and a form of self-expression for the wearer. Inspiration comes from what we’ve seen in the past with European Royalty, American “Royalty”, Pop icons and TV Shows along with cultural and religious influences. With Princess Kate and the TV Show Madmen on the scene, some fashion has taken a refreshing turn to the chic and polished. While Pop Singers and Young Hollywood are funkily bringing back the 90s. And then there are those brave enough to mix the two; 60s slim capris and high-waisted pants paired with the 90s comeback of the crop top.
Check out this YouTube mash up of the current 90s Style Revival: http://www.youtube.com/watch?v=pLaXheNk9_c
The fun of fashion returning is getting to enjoy some of our old favorites again and hopefully leave behind those things that should have never made the scene in the first place. My high school history teacher and track coach literally never stopped wearing his plethora of printed fitted T’s and bell bottoms from the 70s. He said there was never a more comfortable style and to this day he rocks it out! I’m not suggesting he should…but he does.
Designers are quite good at offering a nod to the historical fashion greats while using updated more breathable and easier care fabrics with modern style twists. It’s difficult to create something totally new, never seen before (I imagine you’ve experienced this yourself in creating your personal brand, product and service – unique and set apart from all the others in a similar industry.) However, from form to function, fashion and those who appreciate it have evolved as designers and consumers alike have learned more about what really works on various body types and in different regions of the world.
Consider the outrageous stage wear of Lady Gaga – she knows where this is… Um.. Err…”appropriate” and where it’s not. She wears the crazy stuff she thinks of in that wildly wonderful mind when performing or attending industry events that require she stand out from the crowd. While in her formal interviews with reporters the likes of Barbara Walters, she respectfully wears vintage Coco Chanel.
Photo credit: popwatch.ew.com
Don’t be afraid to try something new, you can always take it off if it flops. Don’t be these gals in the new Triscuit commercial…
Hold on to those sleek lined staples, baby doll dresses & bomber jackets but be sure to keep your jeans, hair style & makeup, and a few select tops and accessories totally on trend. Know your audience, then go on… EXPRESS YOURSELF!!