Hello SOTGC community,
Since it’s Masters week I had to write something around the subject, and what better to talk about than the first two female members former Secretary of State Condoleezza Rice and business executive Darla Moore who were inducted this past year. This will actually be their first year at the Masters as members, which is super exciting for us who love breaking the Glass Ceiling.
I hope everyone at least knows what the Masters is but if not it’s just the biggest golf tournament of the year and is hosted in my home state of Georgia at Augusta National.
Augusta National is the most exclusive club in America and has been all male until roughly 8 months ago. Being invited to be a member is one of the greatest honors and usually means you have made it in life or your career and you probably don’t need any more money. Ironically being a member there can exponentially help boost your career success because of the networking and opportunities that membership offers.
Someone once told me that a plumber could be a millionaire if he was a member at Augusta. I guess if you are rubbing elbows with Bill Gates and Warren Buffet…success is inevitable. Anyway, my point is that playing golf is great for business but being a member at a great club is even better. Not only do you develop quality relationships with the other members, you also have a place to take clients that they themselves couldn’t do without you. To avid golfers, playing golf courses they can’t get on (scarcity effect) and that they can’t even buy their way into makes your membership that much more valuable.
I’m sure my dad would hate me telling this story but I’m going to tell it anyways. A year ago in February he was invited to play Augusta national. This was a dream of his since he was a little boy and one of his friends and fellow member at the club he belongs to in Atlanta got him on. He’s never done business with this friend, but will be hiring him as his attorney for some big deals coming up in the future.
Is this a coincidence that suddenly he asks my Dad to play August, that it’s been a dream of my Dad’s since he was a kid, and this friend is helping make his dream come true? I don’t think so. To my dad playing a round at Augusta National was invaluable so the only way to repay the person who made it happen is getting him on the second best course in the nation or making him his “go to” lawyer.
Do you see the value now in golf and golf memberships? Former Secretary of State Condoleezza Rice and business executive Darla Moore have paved the way for all of us in business and business golf and we should take advantage of their hard work. If you have any questions about the next steps to getting into golf for business or joining a country club don’t hesitate to ask and email me at firstname.lastname@example.org. Also if you liked what you read, don’t be shy, please share this post.
Happy Masters Week!